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Thar Roxx: Your Perfect Off-Road Companion

UNIQUE TIMES

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October - November 2024

To say that Mahindra knows the Indian customer really well, will be an understatement. Their biggest hits have come in various forms over the years, from the XUV500 to the XUV700 and the Scorpio N in recent times.

- Vivek Venugopal

Thar Roxx: Your Perfect Off-Road Companion

People queue up to buy them with online bookings pushing waiting periods up to two years. They could even shift 6,000 units of the Thar every month - an otherwise impractical, three-door, lifestyle vehicle- when Maruti struggled to sell three-digit numbers of the Jimny which was specifically made more practical for India by making it a five-door. Mahindra doesn’t just understand Indian customers, they are Indian at their very core.

Enter the Thar Roxx. If you thought that the three-door Thar wasn’t very practical to be your family car, the Roxx has got you covered. You have the wheelbase extended by 400mm to 2850mm. It’s not a stretched chassis and a longer body put on top, but a totally new chassis which has more in common with the Scorpio N. It is also slightly wider to give better track and improved dynamics. The front end is very different to the smaller Thar, thanks to new six slot grille and very bright C-shaped DRLs. The wheels are 19 inchers with massive AT tyres that look the part. The rear doors have an extra raised top frame over the fronts that lead to a slanted C pillar. The roof is now all metal and unlike the three-door which comes in soft top, hard top and convertible body styles, here there is only one.

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