GLOWING SKIN, THE KOREAN WAY: A SKINCARE REVOLUTION

Over the last few years, Korean beauty—popularly known as K-Beauty—has made a big splash in the global skincare scene.

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What started in South Korea as a local skincare approach quickly caught the attention of beauty lovers around the world. From unique ingredients to new skincare steps, K-Beauty didn’t just bring in new products—it introduced a whole new way of thinking about skincare.

Skin First, Makeup Second

One of the key ideas behind K-Beauty is simple: take care of your skin, and you won't need much makeup. This was a refreshing change for many people used to routines that focused mainly on covering up imperfections. The K-Beauty philosophy encourages people to build healthy skin from the inside out. This led to popular trends like the “10-step routine” and “glass skin,” where the goal is smooth, hydrated, and naturally glowing skin. Thanks to this shift, more people now see skincare as an important part of their overall wellness, not just a beauty trend.

Innovation Meets Nature