INDIA'S Q-COMMERCE BOOM: THE $7 BILLION DISRUPTOR RESHAPING RETAIL

Accounting for around 10% of total e-retail GMV and a dominant 70-75% of e-grocery GMV in 2024, Q-commerce has already grown into a $6-7 billion segment—doubling year after year.

- Beny Sachdeva

India has already emerged as the second-largest e-retail shopper base globally, boasting over 270 million online shoppers in 2024. India’s e-retail sector is on a growth tear, with the market projected to reach a staggering $170-$190 billion in gross merchandise value (GMV) by 20 commerce (Q-commerce), which is redefining how Indian consumers shop online by delivering convenience, speed, and a wider assortment across cities and categories.

QUICK COMMERCE: INDIA'S BREAKOUT GROWTH STORY

While multiple digital-first retail models are gaining momentum, quick commerce has taken center stage as India’s most exciting e-retail disruptor. Accounting for around 10% of total e-retail GMV and a dominant 70-75% of e-grocery GMV in 2024, Q-commerce has already grown into a $6-7 billion segment—doubling year after year.

“India has bucked global trends and unlocked a profitable model to scale quick commerce,” said Manan Bhasin, Partner at Bain & Company. “Basket values are up 40%, gross margins have improved by 3-4 percentage points, and logistics costs have fallen by 30% in mature catchments. This shows that the model is both scalable and sustainable.”

Q-commerce’s success is being fueled by aggressive category expansion (beyond grocery to include lifestyle, electronics, and beauty), wider city coverage, and increasing brand partnerships. The model is expected to maintain a >40% annual growth rate until 2030, making it the fastest-growing component of India’s digital retail landscape.

BLINKIT: LEADING INDIA'S Q-COMMERCE REVOLUTION