Export Growth...Mission India!!!

Step out of the comfort zone and venture into the growth zone...

- By Mr. Avinash Mayekar

We at Suvin are on the verge of completing 15 years of consulting services, witnessing the swing ride of our textile industry as it jumps high, falls back, and again rises to the very top. I thought it was time to share the wisdom I have gained with my dearest textile industrialists about the extraordinary businesses that are growing today by taking the leap and trying out-of-the-box strategies.

The geopolitical dynamics, UK FTA, upcoming US tariff, in pipeline EU trade policy, sustainable solutions, and the pragmatic Chinese impact, etc., are all the phenomena that are expected to change the tides for favourable manufacturing in India. New opportunities are opening up. In the case of the textile industry, shifting of manufacturing units to India has not yet materialised into a scalable opportunity, or are we lagging in grabbing the opportunity?

Today, we have the best of the technologies at our disposal; there is no longer a dry patch as far as innovation is concerned. Accelerating production, cutting-edge technology, Innovative product portfolio, circular economy, 360 degrees of sustainability, traceability, and Customer focus are the few most looked at terms for textiles today. So, what's holding us back? I feel that as textile entrepreneurs, there is always a risk associated with trying new and being pioneers, that is where our big foot falls short.

We are simply the best at following innovation and finding practical multiple uses for these innovations. However, the monopoly fear of being the First to fall is always what keeps the foot small. And the strategy has played in our favour for decades. But now the era is different today, be the change and invest in an appropriate strategy and decide your product portfolio.