VISION FOR INCLUSIVE SHOPPING

Recently, in a move toward inclusive retail, Britannia Industries, in partnership with WPP and Google Cloud, launched Britannia A-Eye—an AI-powered smart shopping assistant that empowers visually impaired consumers to shop independently.

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The pilot initiative, launched in collaboration with MORE Retail and NGO Mithra Jyoti, harnesses the power of Google Gemini and Vertex AI Multimodal Live, representing a first-of-its-kind use of cutting-edge

AI in an Indian retail environment. At its core, Britannia A-Eye transforms a smartphone into an intelligent assistant. Through real-time image recognition and voice responses, it enables users to scan their surroundings, identify Britannia products, and access critical information such as ingredients, expiry dates, nutrition facts, and prices—all delivered audibly. The solution is customized for each retail store layout, making aisle navigation intuitive and context-aware.