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THE RISE OF AFFORDABLE LUXURY
Retailer
|March - April 2026
India's jewelry market, valued at $94–105 billion in 2025, continues to be a cornerstone of the retail sector, with strong growth projected over the next decade.
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Within this, the fashion and semiprecious jewelry segment—currently estimated at $1.28–4.98 billion—is undergoing a notable transformation. Consumers are moving away from purely transactional, trend-driven purchases toward more conscious, design-led consumption. This shift has opened up a significant whitespace between fast fashion and traditional luxury—giving rise to the “affordable luxury” segment, where quality, design, and meaning intersect.
A Brand Born from Purpose and Community
Jiaara’s journey reflects this new wave of retail entrepreneurship. Founded by three sisters across geographies, the brand began with exhibitions and direct selling, allowing the founders to build a strong, feedback-driven community from the ground up.
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