THE FASHION SNIPER

HITTING THE BULLSEYE: ANAND AIYER, CEO, ARROW ON FASHION, INNOVATION & STAYING SHARP

- VAISHNAVI GUPTA

With a heritage dating back to 1851, Arrow has built a reputation for innovation. Over the years, it has introduced many pioneering ideas, from smart shirts and anti-odor technology to unique collar styles and detailing. One of its most memorable innovations was the detachable collar, a feature that made Arrow stand out. The brand has always put the consumer and product at the heart of its strategy. “We believe that a brand can only succeed when its products match the changing needs of consumers. That's why we constantly adapt to stay relevant and connected with our audience. Today, we continue to build on this legacy by creating modern, innovative products while staying true to our commitment to quality and timeless style,” said Anand Aiyer, CEO, Arrow.

Redefining Menswear

Arrow’s portfolio is broadly divided into three key categories: formal wear, smart casuals, and occasional wear. Formal wear remains the brand’s strongest pillar, reflecting its legacy and timeless appeal. The smart casual segment is housed under the Arrow Sport umbrella, catering to those seeking a balance between sophistication and comfort.

The occasional wear category is designed to meet diverse consumer preferences through two distinct lines: 1851, crafted for the mature consumer, and New York, aimed at the younger, fashion-forward audience. These sub-brands enable Arrow to develop targeted product lines that align with the unique demands of each segment.