BROADWAY EYES 25 STORES IN THE NEXT FOUR YEARS

At a time when shoppers seek experiences beyond mere purchases, Broadway has quickly established itself as a pioneering force in India's experiential retail landscape.

- BY VAISHNAVI GUPTA

Having completed its first year, the multi-brand destination has already transformed the way people discover and engage with direct-to-consumer (D2C) brands—merging community, creativity, and commerce into one cohesive experience. “It’s been an incredible year of learning, evolution, and growth,” shared Sankalp Kathuria, Co-Founder and CEO of Broadway. “When we launched, we started with around 120 brands—each handpicked for their originality and purpose. Today, we host close to 350 D2C brands across fashion, beauty, lifestyle, health, and tech.” From its inception, Broadway has stood for curation over scale.

Every brand on its shelves has been chosen not just for what it sells, but for the story it tells. “For us, the goal isn’t just scale; it’s curation. Every new brand must add texture to the ecosystem and enrich discovery for our consumers,” Kathuria added. The platform plans to onboard another 50–70 brands this fiscal, focusing on fresh narratives, local innovation, and emerging categories.

Retail as Experience, Not Transaction

Broadway’s unique value proposition lies in its understanding that shopping today is less about transaction and more about experience. Consumers, particularly Gen Z and millennials, are increasingly seeking authenticity and connection. They want to engage with brands that reflect their values, lifestyles, and aspirations.