A 60-YEAR VEGGIE LEGACY

How Cream Centre is catering to its loyal customers for three generations

- NUSRA

Known for its vegetarian delicacies, Cream Centre has been a prominent name for over six decades, with the secret recipe passing down for three generations! “We never compromise on quality. It has always been an integral part of our ethos to source only the best ingredients. We are constantly striving to evolve ourselves as a brand and stay ahead of the curve. We are always pondering over how to improve our customers’ dining experience, in terms of new dishes, aesthetic presentations, as well as our ambience,” shared Rishi Chona, Director, Prince Cuisines that owns Cream Centre.

Excerpts from his interview with Retailer: 

The Original Channa BhaturaTM has been a best-selling dish for Cream Centre. What makes it so special, and how do you ensure its consistent quality?

This recipe is a family secret and has been passed down through generations. Twenty-six spices are freshly ground, personally by a family member, to ensure quality as well as secrecy. It is then sent to all our outlets across the country. We pay a premium to import the best quality channels from South America and Mexico. We specify a particular size of grain, which is then sieved according to our own requirements in order to ensure a consistent taste.

Can you tell us about the process of conceptualizing and creating the original dishes like the World’s Best NachosTM and Sizzling Brownie FundaeTM?