Dream11: Driving Fan Engagement and Innovation

Dream11, founded by sports enthusiasts Harsh Jain and Bhavit Sheth, has grown into the world's largest fantasy sports platform by focusing on personalisation, innovation, and a deep understanding of user needs. In an exclusive interview with Outlook Business, Rahul Mirchandani, Chief Product Officer at Dream11 & Dream Sports, speaks about the company's unique approach to product development and user engagement. With over 220 million users, Dream11 emphasises personalisation, user engagement, and cutting-edge technology.

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RAHUL MIRCHANDANI

Chief Product Officer at Dream11 & Dream Sports

What is Dream11's approach to developing a product for Indian sports fans?

As the world's largest fantasy sports platform with over 220 million users, Dream11 focuses on personalisation, intuitiveness, and reliability. The app is continually redesigned based on extensive user feedback, fostering a deeper connection between users and sports through technology.

What strategies do you employ to retain users and keep them engaged?

At Dream11, our primary goal is to deliver the best user experience and keep sports fans actively engaged with our application. We create an environment where users' passion for sports is both ignited and nurtured. Understanding our users' needs deeply is crucial to this. We continuously innovate and enhance engagement solutions by placing the user at the forefront. Our robust feedback mechanism allows us to track evolving user preferences, and data drives all our decisions. We run multiple parallel experiments to assess new features or customisations, conducted by our product and tech teams using the in-house DRS (Data-Driven Review System). We ensure seamless operations even during high-traffic surges, such as major sporting events, while innovating based on user needs to avoid cluttering the platform with confusing updates.

How do you balance user feedback with your long-term vision for the product?