Insights en la reputación de marca digital

Este año, cada vez más los consumidores estarán atentos de las marcas con valores. 

- María Teresa Espinoza

Brands have currently had to adapt to the digital space, creating strategies and projects to generate a good reputation in this environment and thus attract more customers and maintain the ones they already have.

According to the "Top 2023 Marketing Trends" study, carried out by Samy Alliance, users receive an average of 5,000 daily impacts on brands on social networks and digital platforms, so differentiating themselves from the rest thanks to notoriety is the objective of all the companies.

In this sense, the trends of this 2023 in digital brand reputation issues continue to revolve around companies that have a radical personality, that raise their voices in reference to issues that concern society, openly expressing their position.

ONLINE REPUTATION AND DIGITAL STRATEGY

In the current ecosystem, there are millions of companies on the internet that are producing projects to attract their customers, but if they do not have a good reputation in these areas, they will not grow as expected.