Influencer Marketing 2023

Personalidades y marcas crecen en el mercado de redes sociales.

- Octavio Noguez

The profits obtained by advertising with influencers today have given rise to numbers, where these personalities detonate communication on social networks; The projections of the "GRIN Survey on Influencers" study are conclusive when noting that the most effective type of advertising in social media is to advertise with a personality of this type, in whom users trust, as stated by their interviewees, with a preference of 27 percent.

Mayra Alcántara, Director of Influencer Marketing at Another, confesses that, today, brands that invest one dollar in each influencer obtain five dollars in profit, so the relationship between brands and influencers continues to be a profitable business. Alcántara explains that it will become more rigorous, with a strategic selection of influencers that contributes to the value of the brand.

Fernanda Partida, Influencer Marketing Strategist at Porter Novelli.

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