Brides in Time

No wedding in India is truly complete without an investment in jewellery. From heirloom pieces that tell stories of the past to modern designs symbolising new beginnings, jewellery holds a sacred place in Indian weddings.

- Neha Kirpal

India's premier micro-luxury watch brand, Jaipur Watch Company, recently launched an exclusive collection of women's watches called Brides of Jaipur. The collection offers a contemporary twist on the timeless tradition of gifting brides with a treasure trove of jewels on their wedding day. The collection was unveiled at Sawai Man Mahal in Jaipur, during an elegant evening of luxury, inspired by the splendour of a traditional Rajasthani wedding, featuring folk artists, musicians, Marwari cuisine and exquisite watches.

Previously known for making men's and gender-neutral watches, this is the first time that Jaipur Watch Company has come up with a full-fledged collection specifically for women. The initial number of units created include 2,000 wrist watches and 500 ring watches. Designed for the wedding market, this collection of intricately crafted women's jewellery watches pays homage to Rajasthan’s rich jewellery traditions and centuries-old craftsmanship.