The Stylist's Cheat Code to Weddings

Brides are curating wardrobes that outlive the wedding week, with help from wedding shoppers and stylists in a rising trend

- Anushka Manik

Today's trousseau is less heirloom trunk, more capsule closet.

“Brides are no longer buying 20 saris and 30 suits,” says Nisha Kundnani, founder and creative director of Bridelan. “They're buying less but choosing well. The thrill and impulse of finding something new, something that excites them — that’s become more important than shopping by numbers.”

In 2025, the Indian bride isn't packing for a week — she's curating for a lifetime. The wedding trousseau, once a treasure chest of heirloom saris and ornate jewels, has evolved into a conscious, couture-edited wardrobe — one that reflects her style, values, and identity long after the pheras are done. Think of today's bride as an aesthete who pairs her grandmother's gold with quiet luxury silks and archives a Sabyasachi lehenga beside a custom Rhea Kapoor sari.

The result is a new kind of bridal aesthetic — one where the trousseau isn't just worn; it's lived in, loved, and reimagined.

It's a shift that mirrors the rise of a more mindful luxury consumer. India's wedding services market, currently valued at over USD 104 billion and projected to grow 14% annually through 2030 is booming. But as the industry expands, so does the appetite for meaning. The modern Indian bride wants her wardrobe to last beyond the pheras.

This month in LuxeBook's Wedding Special Issue, we explore that evolution — a deep dive into how brides are curating wardrobes that outlast the wedding, and how India's most respected stylists are guiding them.