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The culture delusion
Indian Management
|March 2026
Behind the surge in culture programs, engagement surveys, and leadership frameworks sits an uncomfortable truth. Most organisations are working hard on culture, yet very few are gaining a lasting advantage from it. Why? Because culture is still widely misunderstood.
After four decades of organisational anthropology and hundreds of culture interventions, one pattern is unmistakable. Performance breakdown rarely comes from a lack of intent or investment.
It comes from misconceptions that quietly distort decision-making and sabotage results.
Here are five of the most damaging myths leaders continue to believe, and why organisations that outcare their competition reject them outright.
MYTH 1: CULTURE IS YOUR VALUES, MISSION, AND PURPOSE STATEMENTS.
Many organisations proudly point to a wall of framed values, a polished purpose statement, or a newly refreshed vision and declare, "We've done culture." But values on the wall are not culture. They are symbols.
Culture lives in what people actually care about when no one is watching. What they protect. What they tolerate. What they reward. What they ignore.
High-performing cultures understand that values statements do not create behaviour.
Behaviour reveals care. When leaders focus on how care is expressed in daily decisions, trade-offs, and priorities, values stop being decorative and start becoming lived.
Culture is not what you say matters.
Culture is what people consistently act as an expression of caring about what they consider matters
MYTH 2: ENGAGEMENT SCORES TELL YOU HOW HEALTHY YOUR CULTURE IS.
Engagement surveys have become the dominant proxy for culture health.
Percentages rise, dashboards glow green, and leaders breathe a sigh of relief.
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