The Unconventional Founder Shaking up IT Services

The Wiser Agency is making IT service business millionaires with progressive thinking, purposeful execution, and no-nonsense communication style.

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There's a Reddit channel devoted to talking trash about Chris Wiser. People have posted that he is cocky or selling results that are too good to be true. But Wiser doesn't mind. In fact, his company sells "Chris Wiser Sucks" T-shirts. "You get polarizing when you are dealing with an industry that has never changed," he explains. Some IT services professionals cling to how things have always been done. Most are introverted and risk averse, Wiser says. That's the opposite of his approach.

His coaching program, 7 Figure MSP, a Wiser Agency brand, challenges entrepreneurs to think bigger, expand their mindset, and, ultimately, increase sales. A few of its clients earned their first Inc. 5000 win this year. This is The Wiser Agency's second Inc. 5000 designation. This one is more significant than the win in 2022, because triple-digit revenue growth is harder to achieve as your annual revenue increases, Wiser explains. "We are five-times bigger than we were two years ago. Being on the list again shows the continued stability, the continued growth, and the continued success of the program."

Creating riches in niches