Titan Takes Risks in Innovating and Implementing Solutions that Improve Experiences

Krishnan Venkateswaran, Chief Digital Information Officer CDIO), Titan Company Ltd. on how the diversified retail company uses technology in every area from designing products and stores to offering personalised services and memorable customer experiences across channels

- Mannu Mathew

With a background in fintech and insurance and having previously served as the Chief Technology Officer (CTO) of Credit Rating Information Services of India Ltd. (Crisil), Krishnan Venkateswaran is a seasoned IT professional.

As the Chief Digital & Information Officer (CDIO) of Titan Company Ltd., Krishnan oversees all technologies, including integrated supply chain, omnichannel operations, analytics, and customer engagement, Krishnan's innovative leadership has been instrumental in driving Titan's digital transformation and enhancing its customer experience for the last six years since he has been at the retail group. Krishnan's area of focus as the CDIO of the 40-year-old company involves understanding multiple businesses, managing complexity in the day-to-day technology operations and also simplifying digital architecture for the company as well as its potential customers.

In an exclusive interview with Phygital, Krishnan Venkateswaran, Chief Digital & Information Officer (CDIO), Titan Company Ltd. sheds light on helping the diversified retail company offer a seamless customer journey across brands and formats with the help of technology. Edited excerpts... How has Titan Company's tech journey been?

Over 30 years ago, the company made a significant investment in a full-fledged supply chain solution, recognizing the importance of a strong optimisation foundation for growth. Today, it uses a world-standard Enterprise Resource Planning (ERP) system along with point-of-sale systems and integrated supply chain management.