ICT IN HOSPITALITY

Hoteliers are increasingly using Information and Communication Technology (ICT) as a tool to increase efficiency and enhance customer service.

- BINDU GOPAL RAO

The hotel business is always developing, and technology plays an important part in keeping it competitive. Information technology has improved the way hospitality organisations handle inventories, bookings, reservations, and customer data.

IT IMPETUS

Information technology is crucial to the success of any hospitality business, offering tools that allow hotels, restaurants, and other enterprises to simplify operations and deliver improved customer service. Companies may track client data, manage inventory levels, process payments, and handle bookings by deploying systems such as POS systems, property management systems, and CRM solutions. This helps cut expenses, enhance efficiency, and provide better customer service. Businesses may now go beyond the physical borders of their premises, thanks to advances in information technology. Today, empowered by technology, guests can compare hotel rates and research the hotel's amenities by looking at guest feedback before making the final bookings. They can visit the hotel website, look for availability as per their itinerary and book their rooms. They can also book their rooms via OTAs and metasearch engines.