Leveraging Art to Strengthen Hotel Branding

In the hospitality industry, art plays a crucial role in establishing a brand's identity and competitive edge.

- Sharmila Chand

Whether it's a Business hotel or a Luxury Resort, integrating the well chosen artwork is key to making a difference. It not only makes a lasting impression for the guests but also sets a narrative for the concept, vision and USP of the brand.

Let's explore how art plays it's role as an effective strategy for developing a competitive hotel brand. We share the opinion of some of the well known hospitality players on the subject.

Artwork in Hotel Decor and Design is Crucial

Mamta Yadav, Director of Rooms, The Ritz-Carlton, Bangalore

“We believe integrating art into the hotel’s design represents a transformative evolution in hospitality, moving beyond mere decoration to creating immersive cultural experiences. With over 1,200 original pieces of art spread across 16 levels of our property, each area has its own story to tell. However, it’s not just about looking good; art creates an emotional bond, encouraging guests to slow down and enjoy a more thoughtful kind of luxury. Art here does more than enhance our environment; it transforms it, making every corner of the hotel not just seen, but truly felt.”

Ram Shetty, General Manager, Grand Mercure Bengaluru at Gopalan Mall

“At Gopalan Group, we have always believed in creating spaces that go beyond mere function, spaces that embody the soul of the region and reflect its rich cultural and architectural heritage. This hotel was envisioned as a passion project, and when Accor joined us as our trusted partner, the collaboration brought depth, global expertise, and alignment to our shared vision.”