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HOW GREEN IS ELON MUSK REALLY?

Fortune US

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October - November 2023

Despite his success with electric vehicles, the billionaire has not won over environmentalists.

- PETER VANHAM

HOW GREEN IS ELON MUSK REALLY?

Earth faces an imminent threat, and unless we change our course, human life as we know it will become impossible here. What do we do?

Most would say we must do all we can to prevent that bleak scenario by limiting the harmful impact of human activities. "There is no planet B," environmentalists point out.

Ask the billionaire Elon Musk, however, and you may get a very different reply. "We don't want to be one of those single-planet species," Musk said in 2021 at the launch of a SpaceX rocket into orbit. "We want to be a multi-planet species." Musk added that he is "highly confident" that SpaceX will land humans on Mars in the near future.

It's a mindset akin to that of the Krypton scientist Jor-El, father of DC Comics' Superman: As your planet explodes, send your offspring away in a space pod to ensure the survival of your species elsewhere in the galaxy. And indeed, Musk doesn't seem to have let go of his childhood fascination with dashing, planet-hopping superheroes.

WEITERE GESCHICHTEN VON Fortune US

Fortune US

Fortune US

MCKINSEY ALUMS DOMINATE THE WORLD'S C-SUITES. WILL AI DRY UP THE FIRM’S CEO PIPELINE?

THE CONSULTING GIANT HAS PRODUCED MORE FORTUNE 500 CEOs THAN ANY OTHER INSTITUTION. NOW IT'S SPRINTING TO RETHINK HOW IT TRAINS LEADERS.

time to read

15 mins

October - November 2025

Fortune US

Fortune US

WANNA BET? WHY INVESTORS ARE GAMBLING ON KALSHI AND POLYMARKET

THE 2024 ELECTIONS SHOWED THE POTENTIAL AND POPULARITY OF “PREDICTION MARKETS.” BUT THE STARTUPS AND THEIR HEADSTRONG YOUNG FOUNDERS STILL FACE LONG ODDS.

time to read

13 mins

October - November 2025

Fortune US

Fortune US

RESTORING THE AURA OF RALPH LAUREN

A DECADE AGO, RALPH LAUREN THE COMPANY WAS JEOPARDIZING ITS LUXURY REPUTATION AND WATCHING PROFITS PLUMMET. THE SOLUTION: FINDING THE RIGHT PARTNER FOR RALPH LAUREN, THE MAN. HOW PATRICE LOUVET HELPED AMERICA’S MOST IMPORTANT FASHION COMPANY GET ITS GROOVE BACK.

time to read

13 mins

October - November 2025

Fortune US

Fortune US

RAMP WANTS TO SHAKE UP CORPORATE CREDIT CARDS. INVESTORS BELIEVE THAT'S A $22.5 BILLION IDEA

The fintech startup is aspiring to change the way companies spend—and taking aim at American Express. But can Ramp live up to the hype?

time to read

13 mins

October - November 2025

Fortune US

Fortune US

PASSIONS: BE OUR (ONLY) GUEST

AFTER THE MANGOSTEEN daiquiri misted tableside with lime oil, the cheesy garlic naan, the broccoli salad with pistachios and mint, the pink peppered pineapple soda, the tandoori half-chicken with tingling green chutney, the crock of thick, savory, buttery black dal—after all that, served in the celadon-green Permit Room in Notting Hill, no, I did not need dessert.

time to read

3 mins

October - November 2025

Fortune US

Fortune US

THE BATTLE TO SAVE INTEL

BUOYED BY EMERGENCY INVESTMENTS FROM THE U.S. GOVERNMENT AND INDUSTRY PEERS, ONE OF AMERICAʼS GREATEST TECH COMPANIES IS IN THE FIGHT OF ITS LIFE.

time to read

10 mins

October - November 2025

Fortune US

Fortune US

THE FUTURE 50: FAST-GROWING COMPANIES THAT INVESTORS SHOULD WATCH—AND LEADERS SHOULD EMULATE

BUSINESSES WORLDWIDE have weathered a chaotic year so far in 2025. Shifting global trade and tariff dynamics and the AI race have made the pace of change even more relentless than usual. Costs have risen, and bankruptcies are up. Still, across sectors, some companies are not just staying afloat, but thriving—and in many markets, buoyant share prices show that investors retain their optimism.

time to read

4 mins

October - November 2025

Fortune US

Fortune US

FEAR ON THE FARM

BIG AGRICULTURE WRESTLES WITH THE WHITE HOUSE IMMIGRATION CRACKDOWN.

time to read

10 mins

October - November 2025

Fortune US

Fortune US

TECH: THE AI OF THE HURRICANE

WHEN NASA and its Soviet rivals launched the first meteorological satellites into space in the 1960s, weather forecasts on Earth changed forever. With a constellation of eyes in the sky, forecasters could suddenly monitor conditions over oceans and remote landmasses, filling in major gaps in their models and providing an early warning system about potential storms forming far away.

time to read

4 mins

October - November 2025

Fortune US

Fortune US

WHEN THE MACHINES CAME FOR AMERICAN JOBS

“FARM MECHANIZATION HAS JUST BEGUN,” proclaimed the cover of Fortune's October 1948 edition. And indeed, the rise of machines such as the tractor was causing profound changes in the American workforce, the accompanying article explained: “In 1800 three out of four in the working population were in agriculture... In 1948 only one in seven U.S. workers is needed to provide the nation’s food.” That trend continued: In 2003, Fortune reported that the agricultural workforce made up just 2% of employment—yet farms still produced a more-than-adequate bounty for American consumption and export.

time to read

1 min

October - November 2025

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