THE AI RACE: TECH GIANTS SAMSUNG AND APPLE ARE LOCKED IN BATTLE TO BECOME YOUR TRUSTED MOBILE AI COMPANION.

THE CONSUMER TECH landscape is undergoing a seismic shift, moving beyond flashy pieces of glass and into the realm of artificial intelligence.

- BY AAYUSH AILAWADI

Two tech titans, Apple and Samsung, are locked in a high-stakes battle to dominate this new era, each placing multibillion-dollar bets on their respective AI strategies: Apple Intelligence and Galaxy AI. Apple Intelligence is a relatively new development, having just started rolling out to users around the world a few weeks ago (an official India launch is expected sometime this year). This contrasts with Galaxy AI, which has been available since its global launch in January 2024, giving Samsung a head start.

Samsung, with its newly launched Galaxy S25 series, is aggressively propagating its “AI companion” vision. T.M. Roh, head of Samsung's mobile division, emphasised a “privacy-first approach” when Fortune India spoke to him in January on the sidelines of its flagship event, Galaxy Unpacked, in San Jose. Roh stressed that user data processed in the cloud wouldn't be used for training or advertising, and transparency about “on-device vs cloud processing” would empower users to make informed choices.