RISING DEMAND AND THE PREMIUMIZATION OF HOUSING IN INDIA

Few companies in India offer as diverse a real estate portfolio as Brigade, spanning Residential, Office, SEZ, Retail, Hospitality, Townships, Clubs, Convention Centres, Senior Living, Schools, and even a real estate technology accelerator program. The Group has built a reputation for delivering Grade A properties, forging strong partnerships with global investors such as GIC (Government of Singapore Investment Corporation), and earning industry recognition through certifications and awards.

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Bengaluru remains Brigade's largest and most important market, with a strategic focus on premium micro-markets that combine connectivity, infrastructure, and lifestyle appeal. Chennai has been a key market for over a decade, where Brigade has delivered retail, hospitality, office and residential developments, including the landmark World Trade Center Chennai. Hyderabad, with its robust economic growth and infrastructure investments, is showing demand patterns similar to Bengaluru, creating a significant opportunity for Brigade to expand its residential footprint. The recent launch, Brigade Gateway, Hyderabad, an integrated lifestyle enclave is set to become a one-of-kind addition to the city's skyline.

The past two years have seen a decisive shift toward premium housing not just in the form of larger homes and enhanced amenities, but in a growing demand for world-class quality, thoughtful design, and curated experiences.

India's premium residential market is evolving rapidly, driven by affluent buyers who seek more than just a home - they aspire to a lifestyle that blends luxury, technology, and sustainability.