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The Price Of Authenticity
Forbes Middle East - English
|April 2023
Twitter and Meta are now charging a fee for account verification, while other major networks like YouTube, TikTok, and China's WeChat are sticking to a free verification model-for now.
Verification on social networks began in 2009 when Tony La Russa, the former coach of the American professional baseball team St. Louis Cardinals, filed an impersonation lawsuit against Twitter, alleging that an account used his likeness to post obnoxious tweets referring to two dead Cardinals pitchers. Although the suit was eventually dropped, Twitter introduced its account verification process in the summer of 2009, granting accounts of public figures and notable brands a blue checkmark that implied authenticity, activation, and status.
Diese Geschichte stammt aus der April 2023-Ausgabe von Forbes Middle East - English.
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