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WHEN CONTENT WINS THE GAME

Fast Company

|

March - April 2023

TO CAPTURE VIEWERS' ATTENTION, SPORTS TEAMS AND LEAGUES ARE GETTING CREATIVE.

- Jay Woodruff

WHEN CONTENT WINS THE GAME

SPORTS

1. The Famous Group

2. GameChanger

3. Savannah Bananas

4. Athletes Unlimited

5. Mojo Sports

6. Togethxr 

7. Xonic Golf

8. Versus

9. Tappp

10. Manchester City

IF YOU'RE LUCKY ENOUGH TO SCORE A ticket to catch a Savannah Bananas baseball game at the team's 4,000-seat Grayson Stadiumthe wait-list for a home game is now half a million people deep-you might see a player step up to home plate wearing 10-foot stilts or swinging a flaming bat. And the guy in the banana-yellow Mad Hatter getup dancing atop the dugout? That's the team's co-owner, Jesse Cole.

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