Wool: keeping a competitive edge

To maintain competitiveness, the South African wool industry must maintain high standards of quality control and best practice. Nichelle Steyn explores some of these aspects.

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In a world of cashmere, alpaca and mohair, only the best-quality wool will command premium prices. To keep its competitive edge in the volatile textile markets, the wool industry must maintain high standards of quality control. South African wool has a good global reputation, particularly wool from Merino sheep that usually deliver yields that are clean, soft and uniform.

However, there is always room for improvement. When the quality of wool is judged by markets, fibre diameter (micron) and staple strength enhance value. Wool producers who adhere to sustainable practices, such as sheep covers, also boost competitiveness and attract demand.

Cape Wools SA states that expanding export markets, improving on-farm classing and developing the entire wool value chain, including small-scale farmers, are crucial strategies for increasing wool’s overall competitiveness.

According to the organisation, “Wool is not a mandatory choice in today’s apparel markets, and factors such a sustainability, animal welfare and ethics are increasingly becoming important factors influencing fibre choice when purchasing garments.”

That is why it emphasises the implementation of “traceability systems and transparency along the value chain to underpin the story of wool” – a great marketing tool to strengthen the good image of wool at consumer level.

“Best practices and assurance protocols must be introduced, implemented and maintained to support the overall promotion of wool products,” it continues. “These strategies must be supported by appropriate documented proof or evidence.”

HISTORY

South African wool growers are supported by the rich history of sheep and wool farming. This long history has established wool growers who have a keen appreciation of how to care for their animals and the environment. As a result, the industry consistently generates a high-quality, environmentally sound product for international markets.