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In the eyes of a show judge
Farmer's Weekly
|October 10-17, 2025
Shows can be a daunting prospect for newcomers to the showing world. While they offer an ideal opportunity for their animals to be evaluated by professionals in the industry, having their animals formally judged can be nerve-racking. Willemien Pieterse, a show judge and independent cattle inspector, spoke to Janine Ryan about what she looks for when judging cattle in the show ring.

For many outside the agricultural community, an animal show is little more than a spectacle - a parade of magnificent animals competing for ribbons or rosettes. However, for farmers, these events are a cornerstone of modern agriculture, providing invaluable opportunities for growth, networking, and progress. Beyond the prestige of a champion title, and all that comes with it, animal shows serve as a vital marketplace for breeders and a critical scouting ground for buyers.
BREEDERS
For breeders, animal shows are the ultimate showcase. These events are where years of careful genetic planning, dedicated animal husbandry, and tireless preparation are put to the test. A show provides a professional platform to display the culmination of a breeder's work, from the genetic traits they've sought to develop to the physical conditioning of their animals. Winning a championship or even placing well in a competitive class is not just a personal victory; it is a powerful validation of a breeding programme's success.
This recognition translates directly into increased market value for their animals and a stronger reputation within the industry. A champion bull or cow can attract significant interest from buyers looking to improve their own herds, leading to sales of breeding stock, semen, and embryos that can sustain and grow a farm for years to come. The champion animals may also become high in demand, fetching high prices for the use of their genetics.
BUYERS
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