Geely is intent on hanging around

Having fallen off the radar around a decade ago following a short local stint, Chinese manufacturer Geely has announced its proposed return to South Africa towards the end of 2026. The Citizen's Jaco van der Merwe reports.

- Jaco van der Merwe

With the sustainability of the over a dozen brands from the People's Republic of China often in question, Geely's sheer global weight alone suggests they could be around longer this time.

Geely Auto Group is one of the biggest Chinese manufacturers, boasting a global portfolio of 11 brands. Two of these subsidiaries, Volvo and Proton, already operate in Mzansi, and Furizon, Zeekr and Riddara could possibly join after the roll-out of models under the Geely banner. More information on the latter three brands are expected during the course of the year.

The flagbearers of the brand's return – the electric E5 and E5 EM-i plugin hybrid – are in stark contrast to the carmaker's first local soiré.

The humble mix of LC and MK hatchbacks, LC Cross crossover and Emgrand sedans have made way for SUVs with serious technology, high levels of plushness and safety ratings. What has stayed unchanged is Geely's competitive pricing.

BUDGET BEATER

The Geely E5's starting price of under R700 000 makes it one of the best-priced electric vehicles (EVs) in Mzansi, if not the best. To put that price into perspective, it is cheaper for an EV than similar-sized internal combustion engine powered and humbler finished SUVs from heritage brands.

Starting at under R600 000, the E5 EM-i is also taking no prisoners in the plugin hybrid (PHEV) space and in undercutting its closest rivals from the Far East.

Both are offered in Aspire and flagship Apex derivatives and are supported by a comprehensive after-sales promise. This includes generous warranties and service plans, backed up by a national dealer network of over 40 by the end of the year and dedicated local parts distribution.

E5: AN ALL-ELECTRIC AFFAIR