Ordering eggs, working on your biceps, visiting theme parks, and finding a new job. What do these areas of life have in common?
Here's the answer: They're all features of thriving franchise categories, and they're growing for the same reason. Business is excellent in the breakfast, fitness, recreation, and staffing/recruiting businesses.
Each provides a form of stability for consumers and franchisees alike!-during turbulent and unpredictable times.
Consider this: When someone grabs coffee on the way to work, improves their physical condition, plays with their kids, and seeks better employment, they are in the process of creating a happier, healthier overall existence.
But this isn't just anecdotal. Entrepreneur knows these categories are thriving and has the data to prove it. Every December, we publish a list of 10 areas in franchising where, based on an analysis of industry trends and year-over-year growth, we expect to see continued success in the year ahead. This time, breakfast, fitness, recreation, and staffing/recruiting were among those we identified, as they appeared to be thriving in spite of-or, in some cases, because of-challenging economic conditions.
So where do the greatest opportunities lie, and what exactly is driving each of these four categories to grow? We investigated what's happening, and the answers are on the following pages.
Why BREAKFAST Is Such a Hot Category
Joe Thornton, president of Scooter's Coffee, admits that sometimes, you're just in the right place at the right time.
"There's probably not many businesses that can say they're recession-proof or pandemic-proof, but we've certainly showed signs of being both those things," he says.
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Diese Geschichte stammt aus der Startups - Spring 2023-Ausgabe von Entrepreneur US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Why Small Businesses Can't Afford to Grow
Big companies take a long time to pay their suppliers. Sometimes, so long that the supplier goes out of business. Two entrepreneurs wanted to find out why this system is so broken-and wound up creating a solution.
MY FAVORITE CUSTOMER
For small, independent businesses, loyal patrons are benefactors, protectors, muses, and mascots. They make sure the show goes on. Here, three business owners celebrate an irreplaceable member of their community.
Do You Say 'Yes' Enough?
We don't give ourselves enough credit for trying. So let's start doing it right now.
He Does $10 Million-Plus in Sales
When Jeffrey Bell gave up horse training to buy a Floor Coverings International franchise, he wanted to get out ahead of his new pack. To do that, he had to learn to delegate.
How This Business Rookie Became a Top Seller
After competing in two Olympics, Cammile Adams dove headfirst into her second career - and became SafeSplash Swim School's #1 franchisee. Here's how.
How to Pick the Perfect Franchise For You
There are a lot of great brands out there. But that doesn't mean they're all a great fit.
Serving the Underserved
When Dennis Johnson opened a Pizza Ranch in Minnesota, he hoped to serve the nearby Native American communities in more ways than one.
When Life Is Preparation
Vanesa Ellis was no expert on mosquitoes or lawn care. But as it turns out, something else made her the perfect fit for two home-care franchise brands.
Changing Careers? Consider Franchising.
Here are five reasons why franchise ownership could be the right fit for you.
WRANGLING THE MANY-HEADED MONSTER
For mom-and-pop business owners, just as inflation calms in one area of operations, it rears its head somewhere else. The best way to stay on top of it, experts say, is to stay flexible.