When 'What's Right' Is Just Wrong

Entrepreneurs hear the same advice again and again. But that doesn't mean it's correct. Here, six business leaders share the adages they object to.

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WRONG/ "Do what you love and you'll never work a day in your life."

"That's highly misleading. I have always done what I love, and that's enabled me to build competitive brands and businesses. But it's hard work. Managing a team or a process or a business does not come easy. I think the nuanced version of this would be, 'Do what you love and you will be able to take on all the hard work that's required to build a career or business. There is no way around the hard work, even if you love what you do."

--MICHAEL BOSSTICK, founder and CEO, Dear Media

WRONG/ "Hire a head of X sooner than later."