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What Can't AI Do?

Entrepreneur US

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January - February 2026

As AI automates our business operations, we asked six leaders: What will humans remain indispensable to you for?

What Can't AI Do?

1/ For sales, you need someone with high EQ in the room.

“The sales process has been automated in some productive ways, but I've had situations where something has gone wrong—and one of the unique attributes of a living, breathing person is the ability to read a room when things aren't going well. People on the other side are often making decisions based on the emotions caused by the problem. Effective sales and partnership leaders need high EQ and a multisensory intuition that simply cannot be automated. I hope they also know how to use AI—I certainly do—but I can't trust software with my livelihood or to protect my brand.”

—ARI BLOOM, founder and CEO, A-Frame Brands

2/ When 'selling a feeling,' intuition is irreplaceable.

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