The Sound of Social Silence

Do people ignore your social media posts? That might not be a bad thing.

- TERRY RICE

Q People tell me to post regularly on LinkedIn, but nobody's reading.Should I just quit? - DEREK, AUSTIN

THIS ARTICLE could flop. You might not even get past the first paragraph. That's just a fact of life for anyone who writes anything. But it's not a reason to stop.

Let's start with some assumptions. You're probably not a professional creator. Maybe you're posting to grow your brand and revenue. At this point, you're a little embarrassed by how poorly you're doing, looking at the opportunity cost of it, and thinking that your time is better spent elsewhere.

But let me offer a few thoughts on why you may want to stick it out. I know many people who do not go viral on social, but still use these platforms successfully to attract and convert business building opportunities.

Here are three reasons you should keep going:

1/ Posting content builds your credibility.

Even if your post flops, the views never go down-they only go up.