Customer Zero to Global Impact: Salesforce's Playbook for Intelligent Enterprise Transformation

At Dreamforce 2025, Salesforce unveiled Agentforce 360, highlighting how context-aware AI agents are driving measurable business transformation across India and ASEAN.

- By Shipra Sinha

At Dreamforce 2025, Salesforce redefined the next phase of enterprise transformation – one powered by intelligent, context-aware AI agents designed to drive measurable business value. Srini Tallapragada, President and Chief Engineering Officer, Salesforce, and Arundhati Bhattacharya, President & CEO, Salesforce South Asia, shared their perspectives on how AI and contextual intelligence are reshaping the enterprise landscape, particularly across India and ASEAN.

FROM DEMOS TO BUSINESS VALUE

“Dreamforce is not just about showcasing technology,” said Srini. “It’s about articulating our vision for the industry and helping companies truly become agentic enterprises.”

Reflecting on his experience of working with thousands of customers over the past year, Srini emphasised that businesses are moving beyond pilot fatigue. “Every CEO I meet says the same thing – there are too many demos, too many pilots, but not enough business value. The question today is: how does this technology help my top line and bottom line?”

That shift in mindset, he explained, is driving Salesforce's push toward Agentforce 360, a platform built around the principle of context engineering. “Large language models alone are not enough. Agents need context – data access across the enterprise, memory, and reinforcement loops. That’s what Agentforce 360 provides,” he said. “It moves us from prompt engineering to context engineering.”