INDIGO FUNNELS HOLIDAY TRAFFIC THROUGH BENGALURU

IndiGo is establishing Bengaluru as a strategic hub, connecting high-spending local travelers to international leisure destinations like Bali and Langkawi. With its market-stimulating fares and expanding infrastructure, the airline is tapping into Bengaluru's potential as a gateway for holiday traffic, highlights AMEYA JOSHI

- AMEYA JOSHI

IndiGo, India's largest carrier by fleet and domestic market share, has been on a roll. While the airline clocked a loss of INR 987 crore after seven consecutive quarters of losses, it is a blip in its long journey as it continues to pursue its expansion plans. The airline's growth strategy has been multi-faceted, encompassing network expansion, fleet modernisation, and operational enhancements. One of the key drivers of IndiGo's expansion has been its aggressive network expansion. The airline has added numerous domestic routes, connecting smaller cities and towns across India. This has not only increased accessibility for passengers but has also stimulated regional economic growth. In addition, IndiGo has significantly expanded its international network, launching new routes to popular destinations in Southeast Asia, the Middle East, and Central Asia.

IndiGo's expansion has been fueled by strong demand for air travel in India, driven by factors such as economic growth, rising disposable incomes, and a growing middle class. The airline has effectively capitalised on this demand by offering affordable fares, excellent service, and a wide range of connectivity options. The airline has been known to invest in domestic destinations such that it can connect more than one destination within its network. The case may not be the same for internationals due to multiple factors like bilateral rights, demand and the nature of the business.

Amidst this, IndiGo announced flights to Langkawi from Bengaluru. The importance of this is manifold and gives a sneak peak into the thought process of how IndiGo is planning to expand itself as it gears up for three momentous occasions in its history. First, the introduction of Dual Class aircraft which started in November 2024; second is the induction of A321XLR in its fleet in 2025 and lastly the widebody entry in 2027.

Focus on leisure