The future platform has to be unified, intelligent, and AI-first

Praful Poddar, Chief Product Officer, and Sunil Kumar, Chief Technology Officer, Shiprocket, on how Shiprocket unifies data, Al, and logistics to empower India's SMBS

- By Jatinder Singh | [e-mail]

Founded in 2017 by Sahil Goel, Gautam Kapoor, and Mohit Gupta, Shiprocket has emerged as one of India's most influential logistics and enablement platforms for small and mid-sized businesses. What began as a logistics aggregation play has steadily evolved into a full-stack commerce and fulfillment platform, helping sellers manage everything from shipping and warehousing to checkout, payments, marketing, and returns.

At its core, Shiprocket solves a simple yet underserved problem: enabling India’s SMBs and digital-first entrepreneurs to compete with larger enterprises on speed, cost, and customer experience. By combining scale-driven logistics partnerships with a deeply integrated technology layer, the company has positioned itself as a critical infrastructure player in India’s booming e-commerce ecosystem.

Technology has been central to this journey. Shiprocket operates a cloud-native, API-first platform that increasingly leverages data science, machine learning, and generative AI to optimize supply chains, reduce friction, and improve seller decision-making. With more than a third of its business flowing through APIs and a rapidly expanding AI footprint, the company is pushing toward a unified, intelligent platform designed for scale.

In this conversation with Jatinder Singh, Editor, CIO&Leader, Praful Poddar, Chief Product Officer, and Sunil Kumar, Chief Technology Officer, share how Shiprocket is using technology to solve fundamental logistics challenges, how AI is reshaping both internal operations and merchant experiences, and what lies ahead as the company prepares for its next phase of growth.

CIO&Leader: You are leveraging technology to provide end-to-end logistics services. How are you using these technologies, and what key challenges are you trying to solve in the Indian market?