"ALL RESPONSIBLE COMPANIES NEED TO KEEP AN EYE ON THE MACROECONOMIC ENVIRONMENT"

One of the biggest success stories during the tech bull run in the last two years, Zoom Video Communications, Inc., truly redefined how the corporate world communicates today. But how has it been impacted by the current economic climate? How has it dealt with the rising competition? Ricky Kapur, Head of Asia Pacific at Zoom, reveals the answers to these questions and more in an interaction with BW Businessworld

- Rohit Chintapali

These are turbulent times for the tech sector with prevalent economic headwinds and heavy anticipation of a recession. What kind of effects are you seeing at Zoom in the present scenario?

It's a hazy macroeconomic environment. There are clearly headwinds underway. When I spend time speaking with senior business leaders, there are a few things that I hear more of now. They talk about how do I acquire, retain customers at a lower cost per unit? Because customer engagement is going to be critical, but at a lower cost per unit in the current macroeconomic environment. In addition, they are also thinking deeply about the employee experience. They are trying to figure out ways to provide the best environment and help employees be more productive without compromising on the culture. These are the things where we are starting to see companies put a lot of focus on, but with a new lens of wanting to manage overall costs.

On one hand, Zoom is like any other company, we get impacted by macroeconomic headwinds. But in some ways, I would say that these are also tailwinds for us as we help companies reduce costs through our services.