2023's Top Ten MarTech Trends

MARKETING IN 2023, by necessity, will be a tightrope walk between constant optimisation of brand value, a persistent focus on customer value, and the deliberate evolution of the marketing function.

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Martech stacks are vital as they improve business operations such as sales enablement, product launches, ecommerce automation, email marketing, and social channel workflow management to make your business run more efficiently and bring in money. But getting the right stack to power your marketing operations is critical, as it needs to power your teams and drive actual growth toward revenue goals, not just improve productivity.

KEY CONSIDERATIONS BEFORE INVESTING IN MARTECH IN 2023

Is it in sync with the overall strategy? 

The tools you choose shouldn't necessarily follow the next trend. Instead, it should meet specific business and team needs head-on to be most effective. For instance, while one marketing automation tool might be preferred by industry professionals and executives at your company, a newer automation tool might have more of the features and capabilities your sales and demand generation teams require to compete in the market at a lower cost. Consider all options carefully.

Does it address team hurdles?

Make certain that the tools you choose address the current difficulties teams are facing. Find out where the problems are and what tools are causing them. Once you've compiled a list, look for any recurring themes or tools and determine which marketing technologies might be able to address both.

Does it integrate well with your current stack?