THE GREEN WAY FORWARD

An insight into the rising popularity of vegan and vegetarian F&B establishments in India

- ANITHYA BALACHANDRAN

The F&B industry in India has experienced a wonderful evolution over the past few years which has been prompted by many interesting factors. Things took a particularly interesting turn as the effects of the pandemic ebbed and there was a boom of new culinary outlets opening up all over the country. The Indian market's desire to explore and experience a wide variety of cuisines has bolstered this sector and diversified the culinary landscape of India. A noteworthy trend is the rising popularity of vegan and vegetarian establishments. The inclination towards plant-based cuisine and vegetarian offerings reflects a shift in societal attitude towards sustainability and a keen effort in becoming a conscious consumer. Business Traveller India speaks to some of the country's best vegan/vegetarian restaurants to decipher this trend and why it is here to stay.

PLURAL 

Situated in the heart of bustling Kala Ghoda, Plural is a South East Asian restaurant with a strong Vietnamese influence. Conceptualised by Vedant K. Shah, the restaurant and bar pays homage to his varied travels and is a humble attempt to bring some of those experiences to Mumbai through a variety of flavours and textures.

Utilising high-quality, locally sourced ingredients with an emphasis on sustainability and vegan-friendliness is the core foundation that roots Plural. "In the wake of the pandemic, the need for sustainability in our food system became apparent. Industrial animal agriculture also creates the perfect breeding ground for viruses. Making fresh vegetable produce tasty and desirable is not only a great business opportunity, but also the future of the industry.