Keeping the Faith

Why airlines are offering personalized perks to enhance loyalty programs

- LARK GOULD

GONE ARE the days of "earn and burn" loyalty programs, where accumulating points for a free flight was the ultimate goal. Today, loyalty has taken on a new meaning, driven by the rise of hyper-personalization and an emerging public accustomed to fast action with immediate results. Airlines, hotels and other travel brands are now leveraging data to create bespoke experiences that resonate with individual travelers, fostering deeper engagement and loyalty.