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Winning Game
Business Today India
|October 01, 2023
With broadcast rights for India's bilateral cricket fixtures in its kitty, Viacom18 is turning into the new home of Indian cricket
WITH THE RECENT loss of broadcasting rights to India's bilateral cricket matches, Disney Star has slowly made way for Viacom18 to become the home of Indian cricket. At one point, Disney Star had the rights to broadcast three major cricketing properties in India-Indian Premier League (IPL), International Cricket Council (ICC) events, and India's bilateral matches across formats.
On August 31, the Board of Control for Cricket in India (BCCI) declared billionaire Mukesh Ambani-backed Viacom18 as the winner of both the TV and digital rights to India's bilateral, men's and women's T20I, ODI and Test matches for a reported sum of ₹5,963 crore, till 2028.
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