FOR HER HEALTH

INDIAN WOMEN ARE INCREASINGLY TAKING CHARGE OF THEIR HEALTH AND PHARMA MAJORS ARE RACING TO MEET THEIR NEEDS

- NEETU CHANDRA SHARMA

THE MODERN, EMPOWERED Indian woman is not whispering her needs anymore. She is owning her voice, and her health. Fuelled by increasing awareness, greater access to information, and a growing demand for autonomy over her well-being, she is transforming the healthcare landscape. In response, the Indian pharmaceutical sector is stepping up.

From addressing the everyday realities of menstrual pain and the crucial stages of prenatal care to tackling hormonal balance and supporting fitness nutrition, drugmakers are reimagining their consumer health portfolios with a clear focus on convenience, personalisation and preventive care, meeting women where they are, with solutions that can seamlessly integrate into their lives.

KEY GROWTH DRIVERS

▸ Growing health awareness

▸ Rising infertility

▸ Increased focus on mental well-being

▸ Increase in menopause-related disorders

▸ Government initiatives for maternal health

PHARMA’S RX: WOMEN FIRST

Recognising the potential, major pharmaceutical players like Dr. Reddy’s Laboratories, Bayer, and Mankind Pharma are expanding their portfolios to cater to the diverse health and wellness needs of women at various life stages.