FIVE MANTRAS FOR TODAY'S CEO

With India's progress, challenges have grown for the modern Indian CEO. These five action steps, therefore, are most crucial

- VIVEK PRASAD

GENERATIVE ARTIFICIAL intelligence (Gen AI) is rapidly transforming the business landscape. With every passing day, its influence in shaping business operations is proving to be more real than hype. Companies that do not recognise or leverage its transformative potential may find it hard to remain economically viable over the next decade or so. PwC's 27th Annual Global CEO Survey: India perspective, accordingly, highlights the imperative for companies to reinvent-especially with Gen AI-not only to stay the course but also to increase revenue and profitability.

While CEOs in general have been upbeat about the Indian economy, numerous social challenges barricade India's road to economic prosperity. A well-defined strategy comprising the following five action steps can perhaps help businesses gain a competitive advantage while remaining viable in the long run.

BUILDING TRUST