CLOTHES MAKETH A MAN

THE MEN’S LUXURY MARKET IN INDIA, ONCE A NICHE SEGMENT, IS WITNESSING AN EXTRAORDINARY RISE AND IS THRIVING, THANKS TO SOCIAL MEDIA AND RISING DISPOSABLE INCOMES

- BY SMITA TRIPATHI

1. NOW TRENDING

According to Euromonitor International, the size of India's men's luxury apparel market is expected to touch $163.1 million by 2028

2. SHINING MOMENT

As men become more invested in their personal style, there is a heightened interest in sporting the latest trends

MANDEEP SETHI, A Delhi-based manufacturer, has a particular affinity for baseball caps, especially those made by Italian luxury fashion brand Gucci. "I recently bought the grey and black baseball cap with GG all over. It's my sixth cap from the same brand," says the 36-year-old. Sethi says his work doesn't require him to dress up formally and baseball caps are a part of his style. Except for Gucci, he isn't really a brand loyalist, and other accessories in his wardrobe include a wallet from Montblanc, belts from Coach, Louis Vuitton and Salvatore Ferragamo, and sneakers from a variety of brands. He also likes wearing leather loafers and his latest purchase is from Italian brand Santoni. What about clothes? "I generally pick up T-shirts from Hugo Boss, Polo Ralph Lauren, and Hackett London."

Young, hip, urban... and male. Meet: the fashion world's new best friend.

Thanks to rising disposable incomes, evolving fashion choices, and a growing desire for upscale, exclusive attire, the market of luxury menswear in India is witnessing an extraordinary rise. Once a niche segment, it is now thriving, driven by economic growth, changing consumer trends, and increased brand awareness.