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UNDERJEANS

Business Of Fashion

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October 2025

UnderJeans by Spykar was founded on the belief that innerwear should be more than functional and should embody confidence, individuality, and comfort. What began as a youthful extension of Spykar has evolved into a distinct super-premium innerwear brand known for bold design, superior fit, and modern everyday essentials. Today, it represents a blend of global aesthetics and Indian comfort sensibilities. The men's range includes trunks, briefs, vests, athleisure-inspired loungewear, and travel pants. Each piece combines performance and style through high-quality stretchable fabrics with moisture management and antimicrobial properties, complemented by contemporary silhouettes and striking waistbands.

UNDERJEANS

Standing Out in a Crowded Market

UnderJeans is distributed through Spykar's exclusive brand outlets, large-format stores, and leading multi-brand innerwear retailers. With a strong presence on major e-commerce platforms and its own D2C website, the brand ensures easy accessibility across pan India. Focused on precision and comfort, UnderJeans invests extensively in fit engineering through multiple prototype rounds, wear tests, and fabric performance studies. Its design team works in close collaboration with material technologists to achieve the ideal stretch-to-recovery ratio and ergonomic cuts, delivering superior comfort and a perfect fit.

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