PRIMARC RETAIL

What began in 1978 as a modest 100 sq. ft. multi-brand clothing outlet in Kolkata's Poddar Court by visionary entrepreneur Nand Kishore Pansari has evolved into one of East India's most respected retail institutions.

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Fueled by an unwavering commitment to quality and customer satisfaction, the store quickly built a loyal base—especially among the city's Marwari business community—and laid the foundation for what would become the Primarc Group.

From that single counter, Pansari grew his footprint into a three-level Raymond showroom and eventually into a trusted franchise partner of Raymond, operating over 50 stores across Bengal, Bihar, Odisha, Jharkhand, Uttar Pradesh, and Tripura. With a retail legacy spanning more than four decades, Primarc today is among Raymond's largest and longest-standing retail allies.

The Group's franchise portfolio now also includes prestigious names such as Tanishq, Manyavar, and Jockey, with a robust presence across West Bengal, Odisha, Jharkhand, and the North East. Beyond retail, the Primarc Group has forayed into real estate, e-commerce, and angel investing—all driven by a clear purpose: to create enduring value across every vertical it touches.

Key Drivers Behind Franchise Success Primarc's franchise strategy is rooted in understanding regional demand. With a strong presence in district towns, the group prioritises brands that resonate beyond metro markets—those with broad appeal, strong recall, and the ability to scale in emerging urban centres. This focus ensures deeper market penetration and long-term sustainability.

Onboarding & Setup Process: Onboarding process varies with each company. “I think it is always easy if you understand the brand and move accordingly. We never had any challenges with any of these brands when onboarding,” says Piyush Pansari, Director, Primarc Retail.