NUVORA

Nuvora is the Indian joint venture announced by AstorMueller AG—the Switzerland based renowned European footwear major that manages brands bugatti, TT.BAGATT and Salamander. Led by CEO Sandip Baksi, nuvora has evolved into a boutique organisation in the Indian luxury retail market, which envisions a world where fashion is effortless, personalised, and deeply connected to the customer's individuality.

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Going the Franchising Way

Franchising has emerged as a strategic choice for nuvora when looking at rapid and efficient expansion—particularly in a vast and diverse market like India. It allows the brand to scale quickly while keeping capital expenditure lean.

More importantly, it gives nuvora the advantage of partnering with local entrepreneurs who understand regional nuances, consumer preferences, and cultural intricacies far better. Their on-ground insight and agility make them invaluable partners in bringing nuvora to life across different parts of the country.

Franchising is also a key pillar in driving nuvora’s growth and profitability. It enables rapid expansion with lower capital outlay while ensuring deep market penetration. By tapping into the local expertise of its franchise partners, nuvora strengthens consumer connect and maintains operational agility across diverse markets. This partnership-led model allows it to scale efficiently while lowering capital expenditure, ensuring that growth remains sustainable and fully aligned with long-term brand vision.

nuvora’s Franchise Model

nuvora is open to different models and evaluates each on a case-by-case basis to ensure the best possible results for every location. The focus is on identifying the right structure based on the market potential, partner capabilities, and the strategic fit with their brand goals, allowing nuvora to maintain flexibility while driving sustainable growth.

All nuvora stores in India currently operate under the franchise model. The structure allows the brand to maintain a strong market presence while delivering a consistent, premium experience to customers across regions.

A Data-Driven Franchise Network