CAMPUS ACTIVEWEAR

Founded in 2005 by Hari Krishan Aggarwal, Campus Activewear set out with a clear vision: to democratise stylish, quality-driven footwear for India's youth.

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At a time when global sneaker culture was gaining traction, India lacked homegrown options that combined global design appeal with local affordability. Campus was launched to address this gap—and in less than two decades, the brand has grown into one of the country's most recognised names in the sports and athleisure footwear segment.

Growth Story

Between 2011 and 2021, Campus grew its revenue tenfold—from ₹100 crore to over ₹1,000 crore—on the back of product innovation, strategic retail expansion, and the launch of its e-commerce platform. Manufacturing capabilities were ramped up with large-scale units in Dehradun, Haridwar, and Ganaur. The brand also expanded its market presence through a mix of offline and online channels, supported by a strong marketing push including the onboarding of Bollywood actor Varun Dhawan.

Today, Campus operates across 650+ cities with 296 exclusive brand outlets, over 1,300 large-format retail counters, and more than 23,000 geo-tagged multi-branded stores. The brand also has a strong digital presence through its own D2C platform and all major e-commerce marketplaces. In FY24 alone, over 7 million pairs were sold online.

In 2022, Campus made its stock market debut and currently holds a 17% market share in India's branded sports and athleisure footwear segment, serving more than 85% of the total addressable market.

Product Portfolio & Innovation