Unlocking Asset Visibility in a Connected World

Over the last few years, asset tracking has emerged as a critical business function, and is estimated to grow to a $34.5B market by 2032, according to Custom Market Insights.

- Ohad Peled Product Marketing Manager at Sony Semiconductor Israel

Whether businesses are monitoring a global supply chain or keeping tabs on expensive equipment, knowing where assets are at all times is essential. It enables businesses to optimize supply chains, prevent theft, and reduce operational downtime.

There are several technical and commercial challenges in deploying such a solution, which could result in failure to deliver the promised value. Some solutions struggle to maintain accurate tracking as assets move within or across different facilities, especially if they go through an indoor environment. Others suffer from excessive power consumption, which requires relatively high maintenance. And many are marketed as one-size-fits-all platforms, but they lack the robustness needed to handle complex, real-world scenarios.

This article will take a closer look at these challenges and explore the solutions that can help companies effectively scale their asset tracking capabilities.

The Business Impact of Asset Tracking

In today's economy, the ability to know where your high-value assets are at any given time has become a competitive advantage. From manufacturing plants to logistics providers, companies are under pressure to run lean, efficient operations while meeting rising customer expectations for transparency and speed. Asset tracking makes that possible. Businesses with effective tracking solutions benefit from:

• Reduced loss and theft: Real-time visibility significantly cuts asset misplacement and shrinkage.

• Faster operations: When assets are easy to locate, workflows accelerate, reducing downtime and increasing throughput.

• Better decisions: Location and usage data feed into analytics and forecasting models, improving planning across supply chain and operations teams.

These aren't just operational wins—they translate into better margins, improved customer service, and reduced risk.