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Propelld: 29% women borrowers, of whom 40% are NTC

Banking Frontiers

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March 2025

Propelld is an education loan focused NBFC. Nikunj Agarwal, Head Fundraise, Financial & Alliances, gives insights on women borrowers:

- Ravi

Propelld: 29% women borrowers, of whom 40% are NTC

Ravi Lalwani: What percentage of your customers are women? What percentage of your overall business comes from women customers? How have both these figures changed over the last few years?

Nikunj Agarwal: At Propelld, women constitute about 29% of our borrowers, contributing 28.59% of our total business. Notably, 40.18% of our women borrowers are New to Credit (NTC), significantly higher than the 27.06% among men, indicating that more women are entering the formal credit ecosystem for the first time. Over the past 6 years, we have witnessed a 35% increase in women borrowers, driven by rising financial literacy, improved access to credit, and a growing demand for professional education. Propelld remains committed to fostering this momentum by providing tailored financial solutions that empower women in their educational and career pursuits.

What changes in demand for financial services are seen among women customers in the last 2 years?

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