CRM integration with AI, ML improves CX

Increasingly integrating marketing automation functionality into its CRM systems allows Credit Wise Capital to target and engage with potential customers more effectively:

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Credit Wise Capital is a digital NBFC platform that leverages a qualitative decision mechanism to disburse consumer loans with a seamless and hassle-free experience for 2-wheeler loan seeker. The company leverages an offline sourcing model along with a new age of online sourcing to become a market leader in a very short time. It aims to disrupt the 2-wheeler lending market by deploying the right blend of tech-driven underwriting with an utmost focus on collections.

Founder Aalesh Avlani is passionate about technology and finance, and looks after tech, product and fund raising. Avlani is also a passionate investor with investments in 70+ companies including Bharat Pe, Rentomojo, Pee Safe, Dukaan, Flobiz, Liquiloans, Hyperface and many more. He completed his graduation from Questrom School of Business, Boston University.

Mehul Dani: During 2022, how has your CRM system adapted to the changing business/technology ecosystem?

Aalesh Avlani: With increased competition, we focus on personalization to stand out from the competition. As we deal with sensitive customer data, CRM systems focus on data security and privacy to ensure compliance with regulations and protect customer data. With the increasing use of smartphones and mobile devices among our target segment customers, our CRM systems have had to adapt to a mobile-first approach to provide a seamless customer experience (CX) across different devices. Total downloads of our app are 35,000, its total active users are 24,000, total users paying EMI on app are 10,000, total users playing quiz & games are 20,000 and number of total loans disbursed through app are over 5000.