BDO Unibank has CORE as its value proposition

The Philippine universal bank has an onerous task on hand as it prepares to make banking available to maximum number of citizens in the country:

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The Philippine bank BDO Unibank has all the services that a universal bank offers corporate and institutional banking, retail banking, rural banking, private banking, investment banking and transaction banking. It is a full-service financial institution of choice and is driving the country into a new era of digital banking, and more importantly, inclusive banking. It is the leader in the Philippines and has presence in most of the countries in Europe and North America as well as offices in the Middle East and Asia. In the Philippines, it stands out for financial inclusion and digitization of operations.

Originally Banco de Oro Bank, BDO Unibank is the largest bank in the Philippines and among the top banks in Southeast Asia. A member of SM Group, it is also the largest bank in the country by market capitalization. It has its subsidiaries that offer leasing and financing, investment banking, private banking, bancassurance, insurance brokerage and stockbrokerage services.

CORE AS VALUE PROPOSITION

The bank has adopted CORE as its fundamental value proposition to the customers Customer Focus, Out-of-theBox thinking, Right Attitude and Excellent Execution. It has an underlying culture of innovation that helps it to adapt more easily to the restrictive conditions. For example, during the pandemic, it just simplified its branch forms and streamlined its processes so that customers can be onboarded in the least possible time and with the minimum efforts.